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Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
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In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform.
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Join analytics pioneer Tom Davenport in the following Q&A as he explores the evolving state of analytics. Learn what you can do to prepare for analytics 3.0, how you can get there, and which tools and supporting roles you need to make it all happen.
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The following white paper addresses the severe pressures weighed out by the consumer market today. Inside, discover how marketing performance analytics can help marketers address and act upon the marketing pressures.
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Access the following white paper to uncover a BI and analytics platform that has been designed to work seamlessly throughout your entire enterprise. Discover how this solution meets the need of both the business and IT with reporting, analysis, dashboards, visualization and more.
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The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes.
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Consult the following white paper to uncover the top 5 latencies in the analytics process and what you can do to overcome them. Also included are technology recommendations, tips, and, strategies that can make your analytics solution as efficient as it needs to be.
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Customer support has long been a business mainstay. Yet, the business impact of support is seldom measured - despite the influence of support on higher revenue, customer satisfaction and increased productivity. This new ServiceXRG white paper explores the importance of quantifying the impact of support on your business.
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The following white paper outlines the recent change in the consumer market and how to ensure that you are delivering the best customer service.
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Find out why so many are turning to the power of advanced information management and analytics (IM&A), in order to improve their understanding of consumers and deliver a seamless and more satisfying omni-channel experience.