Analytical CRM White Papers

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An Introduction to ABM Scoring
sponsored by TechTarget
WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
Posted: 08 Feb 2021 | Published: 19 Jul 2019

TechTarget

Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform.
Posted: 06 May 2011 | Published: 06 May 2011

Unica Corporation - An IBM Company

Are You Ready for Analytics 3.0?
sponsored by SAS
WHITE PAPER: Join analytics pioneer Tom Davenport in the following Q&A as he explores the evolving state of analytics. Learn what you can do to prepare for analytics 3.0, how you can get there, and which tools and supporting roles you need to make it all happen.
Posted: 17 Apr 2014 | Published: 17 Apr 2014

SAS

Where have all my marketing investments gone?
sponsored by IBM
WHITE PAPER: The following white paper addresses the severe pressures weighed out by the consumer market today. Inside, discover how marketing performance analytics can help marketers address and act upon the marketing pressures.
Posted: 31 Oct 2013 | Published: 31 Oct 2013

IBM

Ensuring scalable business intelligence and performance management
sponsored by IBM
WHITE PAPER: Access the following white paper to uncover a BI and analytics platform that has been designed to work seamlessly throughout your entire enterprise. Discover how this solution meets the need of both the business and IT with reporting, analysis, dashboards, visualization and more.
Posted: 15 Jan 2014 | Published: 15 Jan 2014

IBM

Top 4 marketing skills for optimum success
sponsored by IBM
WHITE PAPER: The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes.
Posted: 08 Apr 2014 | Published: 08 Apr 2014

IBM

How to use dataflow to improve analytics and alleviate the 5 latencies
sponsored by Actian Corporation
WHITE PAPER: Consult the following white paper to uncover the top 5 latencies in the analytics process and what you can do to overcome them. Also included are technology recommendations, tips, and, strategies that can make your analytics solution as efficient as it needs to be.
Posted: 04 Apr 2014 | Published: 04 Apr 2014

Actian Corporation

Measuring the Business Impact of Support
sponsored by Citrix Online UK
WHITE PAPER: Customer support has long been a business mainstay. Yet, the business impact of support is seldom measured - despite the influence of support on higher revenue, customer satisfaction and increased productivity. This new ServiceXRG white paper explores the importance of quantifying the impact of support on your business.
Posted: 16 Jul 2010 | Published: 16 Jul 2010

Citrix Online UK

IBM Watson Engagement Advisor
sponsored by IBM
WHITE PAPER: The following white paper outlines the recent change in the consumer market and how to ensure that you are delivering the best customer service.
Posted: 01 Nov 2013 | Published: 01 Nov 2013

IBM

Move Forward: Create a More Satisfying and Productive Omni-channel Experience
sponsored by Hewlett Packard Enterprise
WHITE PAPER: Find out why so many are turning to the power of advanced information management and analytics (IM&A), in order to improve their understanding of consumers and deliver a seamless and more satisfying omni-channel experience.
Posted: 03 Jul 2014 | Published: 30 Jun 2014

Hewlett Packard Enterprise