EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
WHITE PAPER:
What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today.
RESEARCH CONTENT:
This survey of 80 CIOs and IT leaders by Coeus Consulting shows the technology and financial trends facing IT leaders and businesses.
EBOOK:
With this 3-part ebook, discover how purchase intent data can help your organization gain a competitive advantage in your specific markets. Learn how to evaluate practical applications of B2B purchase intent data for marketing, sales, and ABM. And explore how intent data can help your organization capture more demand, accelerate sales, and more.
EZINE:
In this week's Computer Weekly, we talk to AI experts about the challenges of teaching autonomous vehicles how to drive safely in often extreme environments. Our latest buyer's guide looks at business intelligence and analytics. And we examine the implications of the EU's controversial new copyright laws. Read the issue now.
EGUIDE:
Companies leading the technological evolution have gone through changes. This second part of this e-guide explores the technological evolution of SAP, Microsoft and some business analytics vendors throughout the past two decades.
EZINE:
An issue looking at what products are in demand now in the storage world and what technologies are coming that need to be embraced by the channel.
EGUIDE:
In this e-guide, learn about the state of adoption of data analytics in Australia, how Commonwealth Bank is making analytics tools more accessible to small companies and how SAS is prepping its marketers for the data flood.
EGUIDE:
Artificial Intelligence is red hot. But what lies beyond the hype? Once it was big data, then cloud, now it is artificial intelligence, and that sub-set of it which is machine learning, that's generating more heat than light. Is there business value here?
EBOOK:
In this week's Computer Weekly, Microsoft CEO Satya Nadella explains why he has made empathy a key part of technology innovation. We examine the latest news in the ongoing debate over the tax status of IT contractors in the public sector. And we ask if an emphasis on creativity will help attract more young people to work in IT. Read the issue now.
