Enterprise Marketing Management Software Reports

WEBCAST: In this webinar, Eric Wittlake, Sr. Marketing Analyst, TOPO, discusses new use cases and applications for intent data that reach beyond just account based strategies and explores how entire go-to-market teams are using it to significantly improve results for each function within the team.

Posted: 08 Feb 2021 | Premiered: Nov 30, 2020

EBOOK: Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.

Posted: 08 Feb 2021 | Published: 09 May 2019

ANALYST REPORT: This informative analyst report from Gartner evaluates 12 leading integrated marketing management (IMM) vendors on a number of factors, including customer experience, product functionality, innovation, and many more.

Posted: 09 Feb 2015 | Published: 09 Feb 2015

WHITE PAPER: In this resource, explore how a rapid deployment solution for SAP CRM allows you to quickly adopt CRM best practices and processes in a short time frame, for higher and faster ROI. Read now to learn about the capabilities and benefits of this strategy in the areas of sales, marketing, and service.

Posted: 27 Sep 2013 | Published: 30 Apr 2013

VIDEO: Many savvy sales teams already have easy access to customer data on mobile devices and laptops, but for most companies, printing estimates on-the-go is still a challenge. In this brief video, learn how Forms and Print Services for Salesforce lets you easily create a well-organized estimate that can be previewed or printed to any printer.

Posted: 07 Aug 2013 | Premiered: 18 Oct 2012

WHITE PAPER: Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?

Posted: 11 Apr 2014 | Published: 31 Dec 2013

WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.

Posted: 11 Apr 2014 | Published: 31 Dec 2012

EGUIDE: Inside this expert e-guide, compare the benefits and challenges of moving to Salesforce Analytics Cloud. Plus, discover how 2 companies, Akamai Technologies and Berkshire Hathaway Travel Protection, use Salesforce Analytics Cloud to fix the sales funnel and make more deals.

Posted: 20 Jun 2017 | Published: 19 Jun 2017

CASE STUDY: The CIO of Ceva Santé Animale, a global veterinary health company, wanted to "have everything on all devices without VPN (PC, Mac, iPad, Android and Blackberry." View this brief case study to learn how CSA built a sales enablement application on a mobile platform that aggregates CRM, ERP and sales data.

Posted: 22 Jan 2014 | Published: 31 Aug 2013

EGUIDE: The goal of any business is to have a successful sales department. In this expert e-guide, learn what you need to do to improve your sales strategy. Discover how to overcome hurdles when choosing the right sales tools and applications for your business.

Posted: 07 Mar 2017 | Published: 01 Mar 2017