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Marketing Communications Reports

What an Actual Marketing Transformation Really Looks Like sponsored by TechTarget CASE STUDY: Download this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology. Posted: 08 Feb 2021 \| Published: 17 Jun 2019 TOPICS: Artificial Intelligence \| Business Intelligence \| Business Intelligence Software \| Business Process Management \| Business Process Management Software \| Marketing \| Predictive Analytics \| Predictive Analytics Software \| Real-time Analytical Software \| Real-time Analytics \| Sales \| Sales and Marketing Software

Because Your MQLs Just Won’t Cut It sponsored by TechTarget WEBCAST: Watch this webinar to see how to Cornerstone transformed marketing and sales efforts to deliver full-funnel ABM at scale using the latest in behavioral data sources: real purchase intent. Posted: 08 Feb 2021 \| Premiered: Aug 10, 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Literature

Part 7: Lead Scoring and Action Triggers sponsored by TechTarget EGUIDE: Download this exclusive guide to learn about a new method of lead scoring that uses automation to more accurately gauge where a customer is in the buyer lifecycle. Posted: 08 Feb 2021 \| Published: 10 Jan 2020 TOPICS: Market Research \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature \| Master Data Management

Parts 8 and 9 Measurement, KPIs and the Role of Awareness sponsored by TechTarget EGUIDE: 90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity. Posted: 08 Feb 2021 \| Published: 20 Jan 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature

CRM enters maturity as customer experience custodian sponsored by TechTarget ComputerWeekly.com EGUIDE: CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM. Posted: 08 Feb 2021 \| Published: 21 Dec 2020 TOPICS: Artificial Intelligence \| CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices \| CRM Hosting \| CRM Services \| CRM Software \| Enterprise Applications Software \| Marketing \| Marketing Information Systems

Are Marketing Automation Tools the Greatest Asset In the Sales Arsenal? sponsored by Adobe EchoSign EGUIDE: In this e-guide, learn how marketing automation systems can help deliver valuable intelligence to drive more sales. Posted: 02 Mar 2015 \| Published: 02 Mar 2015 TOPICS: Marketing \| Marketing Information Systems \| Marketing Literature \| Sales \| Sales and Marketing Software

How to Pick the Right Mobile Sales Force Automation APP sponsored by Adobe EchoSign EGUIDE: In this e- guide, explore key factors to keep in mind when choosing a mobile sales force automation application. Posted: 02 Mar 2015 \| Published: 02 Mar 2015 TOPICS: Marketing \| Marketing Literature \| Sales \| Sales and Marketing Software \| Sales Force Automation \| Sales Representatives

Customer experience strategy hinges on insight from analytics sponsored by [24]7.ai EGUIDE: The key to success is being able to use the data you collected to develop effective CEM strategies. In this expert e-guide, explore how organizations from multiple industries are leveraging insights from data analytics to develop effective customer experience management strategies and give their businesses a boost. Posted: 28 Jun 2016 \| Published: 24 Jun 2016 TOPICS: Customer Data Integration \| Customer Data Management \| Customer Profiles \| Customer Satisfaction \| Data Analytics \| Data Collection \| Data Integration \| Data Management \| Data Mining \| Data Quality \| Market Research \| Market Trends \| Marketing

How Predictive Marketing Analytics Can Improve Your Customers' Journey And Increase Sales sponsored by TechTarget Customer Experience EBOOK: Predictive marketing shouldn't be ignored – it eliminates the guesswork in the highly competitive marketplace and improves the customer journey on the road to increased sales. This marketing analytics handbook examines the benefits of predictive analytics and the many tools available to assist marketing and sales reps. Posted: 13 Jul 2016 \| Published: 19 Jul 2016 TOPICS: CRM \| Customer Data Management \| Data Analytics \| Marketing

5 Must-have Features in a Marketing Automation Platform sponsored by Marketo EGUIDE: There are many marketing automation platforms to choose from, so it is critical that you choose the one that best meets your organization's needs. In this e-guide, uncover which 5 must-have features to look for in a marketing automation platform and find a further outline of their clusters of features. Posted: 29 Jul 2016 \| Published: 26 Jul 2016 TOPICS: Content Management \| CRM \| CRM Software \| Email Marketing \| Lead Management \| Marketing \| Sales \| Sales and Marketing Software \| Software

Marketing Communications Reports