INFOGRAPHIC:
CXM and CRM systems help organizations boost customer satisfaction, but CXM focuses on how customers perceive a brand, while CRM helps employees understand their customers. In this article, we compare these platforms to help you decide which one is best for your business.
EBOOK:
Amid the noise of multiple communication channels, data analytics strategies can identify needs, predict behavior and enhance the customer experience.
WHITE PAPER:
Access this whitepaper to discover 5 essential questions every marketing department should be able to answer, and how data analytics is stepping up to the plate to help. Read on to tap into the data you already have, and bolster your revenue flows.
WHITE PAPER:
In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
WEBCAST:
View this comprehensive webcast to learn how to integrate QuickBooks® Desktop data with Salesforce® using a CRM integration tool. Discover how integration can empower your sales and support teams to make better decisions and handle customer needs.
EGUIDE:
In this e-guide you will learn how the right infrastructure can allow your marketers to harness your existing data to create seamless, integrated experiences for your customers on any channel.
EGUIDE:
In the following e-guide, Matt Schulz reveals how design thinking improves workflow and promotes innovation in app development. Also learn from experts how in-app analytics increase the likelihood of success in the design thinking outcome.
WHITE PAPER:
This resource explores why the contact center has remained a highly untapped source of customer insight, explains how recent advances are giving organizations the power to analyze voice interactions, and counts down three essential success factors that you should consider.
EGUIDE:
In this expert guide, learn how Salesforce Lightning Voice can automatically log customer interactions – and display them for future callers. Explore ways to provide entire sales teams with a full history of customer call data, so they can sell intelligently.
CASE STUDY:
This case study discusses how in order to fight delayed resolutions of customer support issues, inefficient workflow management and decentralized data, BLS Telecom switched to Sugar Professional. Continue reading to learn how, with Sugar Professional, BLS telecom improved customer support management.
